For this case study project, the goal was to develop Matcha Pop, an exciting new sub-range from PerfectTed introducing a gut-friendly, lightly sparkling matcha energy drink tailored for a young adult audience. The core objective was to design the front and side can system for two flavor variants, Wild Berry and Tangy Apple, positioning the product firmly in the premium functional drinks market while ensuring it worked cohesively as part of the broader PerfectTed ecosystem.