During my time at Therefore Design, I worked on a packaging design project for Haldiram's Nagpur, one of India's most beloved sweet and snack brands with roots going back to 1937. The brief was to help this legacy brand enter the sugar-free sweets category with a visual language that felt fresh without losing its heritage. The project was part of my Graduation Thesis for my undergraduation and I got to work on every aspect of the project, from research and conceptualisation through to artwork creation, prototype testing, and vendor coordination.